common. Hier findet sich auch ein großes Einsparpote… previus items were formulated strategys for the company and finally some suggestions for the control necessary to reach the established strategies were made. This can be a complex endeavor, and experts from inside and, outside the company might be needed as additional support. We define digital, transformation strategies and differentiate them from related concepts, describe the, elements as parts of a general framework, and show opportunities for further research in this, The exploitation and integration of digital technologies often affect large parts of companies. A comparison reveals that the issues prevalent in practice and the ones traditionally focused on in the academic debate on IS strategy often vary considerably. 22. Based on these findings, we propose a model of digital fitness that conceptualizes the target state of digital transformation comprising of three dimensions: digital adoption, digital expertise and the adoption rate of digital innovations. Além disso, o mapeamento evidenciou esforços de pesquisas relacionadas a modelagem e orquestração de processos virtuais, experimentação e qualidade dosserviços para integração entre usuários e plataformas virtuais. Hence, IT strategies usually focus on the management, ment. ... An open assessment of the financial situation is therefore considered a prerequisite for transformational success. Companies need to establish management prac-, tices to govern these complex transformations. The bandwidth of potential influences includes adaptations of company' visions, methods of value creation, structures, and finances. It is a quantitative measure. One of the challenges I think many legacy companies face today is that their boards are not really ready to challenge them and to support and encourage their digital transformation. that go along with the integration of technologies. That means project members are no longer tied to the office. In this respect, the interaction of digital transformation strategies, with business development and business models also needs to be assessed from a responsibil-, ity perspective. Further, since diffusion of digital, technologies can change swiftly, there typically is high uncertainty concerning the digital, transformation strategies’ underlying assumptions. This fusion is herein termed digital business strategy. This paper formulates the roles that are supposed to support. In the current fast-changing and digitalizing world, ever more firms active in traditional industries are transforming themselves into 'Smart Factories'. Many board members are often not active customers of the company’s products or services. digitalen Speichermedien. sary for the transformation itself, but also for regular operations thereafter. Though the two terms are related, they definitely don’t mean the same thing. R, search has addressed this issue and has sought to consolidate IT strategies and business strate-, strategies often discuss the possibilities and the effects of digital technologies, instance, Oestreicher-Singer and Zalmanson (2013) shed light on the connection of content, and community, and prove that community-based digital business models can create profita-, while digital business strategies often describe desired future business opportunities and strat-, egies for firms that are partly or fully based on digital technologies, they do typically not in-. This widespread under-appreciation of the business-level role of IT indicates a need for substantial retheorizing of its role in strategy and its complex and interdependent relationship with the mechanisms through which firms generate profit. It can be a very powerful shift in culture and in the way people think about what they do. Digital transformation is upon us, and every industry and every business is part of it. This model is then applied to study the influence of the memory band-gap. has been deeply studied, including the implementation technique, type of the algorithm, number of processor threads used, kind of metric of blocks similarity. They use these words interchangeably. With different technologies in use and different forms of value creation, ment of the new digital activities within the corporate structures, but also whether it is mainly, products, processes, or skills that are affected most, changes is fairly small, it might be more reasonable to integrate the new operations into exist-, ing corporate structures, while for more substantial changes, it might be better to create a sep-, arate subsidiary within the firm. All die schönen neuen Technologien und Digitalkonzepte bleiben graue Theorie, werden sie nicht systematisch ins Unternehmen getragen. We extend our results by estimating a hazard model to study the effect of community activity on the time between joining the website and the subscription decision. Although the content industry has implemented social computing to a large extent, it has done so from a techno-centric approach in which social features are viewed as complementary rather than integral to content. Their scope is more broadly, designed and explicitly includes digital activities at the interface with or fully on the side of, customers, such as digital technologies as part of end-user products. Due to this change, companies fear that they will not be able to keep up with innovations. IT affects industry structure and the set of business-level strategic alternatives and value-creation opportunities that a firm may pursue. ... Their results point the way to an appropriate level of practical orientation in information strategy research, which is in line with further claims from academia (see, e.g, Teubner, 2013). If a digital transformation strategy is approached half-heartedly, firms may lose their, scope and may encounter operational difficulties. People create and sustain change. Thus, change management for digital transformation also includes creating a dialogue about not only the technology but also the modifications of processes in different teams. The paper depicts the current state of IS strategy research with the aim of identifying research needs as well as appropriate ways to study IS strategy in the future. structures and management concepts. Change is happening fast and many, if not all, industries will be redefined. Although digital transformation is a very popular topic in business and research, a precise state a company should strive for, is not discussed adequately. Indiscriminate digital initiatives through the use of micro-applications by a firm could "reveal its hand" to competitors and erode competitiveness. Bharadwaj A, El Sawy OA, Pavlou PA, Venkatra, Generation of Insights. Such digitally attributable capabilities also determine how much of this value, once created, can be captured by the firm--and how much will be dissipated through competition or through the power of value chain partners, the governance of which itself depends on IT. In this context, the use of Enterprise Social Media emerges as a suitable and intuitive manner to digitalize organizational knowledge and to create business value. A Digital Business Strategy for Content Providers in the Social Age, Digital Business Strategy: Toward a Next Generation of Insights, Information Technology and Business-Level Strategy: Toward an Integrated Theoretical Perspective, Revealing your hand: Caveats in implementing digital business strategy, Strategic Alignment: Leveraging Information Technology for Transforming Organizations, CEO/CIO mutual understanding, strategic alignment, and the contribution of IS to the organization, Use of Social Live Streaming Services at the Individual Level, Bavarian Research Institute for Digital Transformation, Aplicação dos Critérios de Desempenho com o Desenvolvimento de Estratégias em uma Academia, Analysis of the complexity of the HEVC motion estimation. Given the longer duration of the transformational processes, this, should preferably be one and the same person over time. It’s looks similar like the 90s where change management was the buzzword and for each change, even changing pencils in the office required a change management plan. Para obter os resultados a metodologia utilizada foi uma pesquisa exploratória e descritiva acerca das publicações. Practical resources to help leaders navigate to the next normal: guides, tools, checklists, interviews and more. Change management usually gets bucketed as a project management activity. Future research should seek to further identify and concretize common, ferent attributes companies could adopt for each of these elements. The results obtained allowed to formulate guidelines and conclusions that may be useful for future implementation of motion estimation algorithms in context of HEVC encoders. 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